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Nearly 2 years ago, Google promised it would name and shame those websites who had unencrypted connections. Finally, Google has recently announced that their browser, Google Chrome, will now reveal which websites are non-HTTPS.
In other words, if your site isn’t secure, your visitors are going to know about it! This is another step by Google in encouraging that all websites run on a HTTPS encryption. While it’s something that, ideally, websites should have adopted by now, there are still some websites that haven’t made the change. Previously, pages that were only HTTP would only have a small icon to click for more information, where it would then tell you that the site isn’t secure.
HTTPS (Hyper Text Transfer Protocol Secure) is a more secure and safer version of HTTP. It has been designed to protect both your website and users from cyber attacks, which have become somewhat of a threat over the last few years.
HTTP, if you’re still unsure, is the protocol in place to send and receive data between your browser and the website. The main difference between being secure and non-secure is that connections between the browser and website will be encrypted differently in order to protect sensitive data. This is what happens when you upgrade to HTTPS; every connection made will be much safer from anyone trying to exploit the vulnerabilities of your website. If you still have a HTTP connection, any information can be intercepted by a hacker.
Making the switch to HTTPS connection can protect your entire website, making it less susceptible to hackers and other security problems. However, HTTPS is more beneficial to you than just for protection. Google as a search engine will now begin to favour and identify secure sites; mostly because they can guarantee to the users that they’re using a safe and secure website.
This means that HTTPS websites will appear higher up in the search results, while HTTP websites will be pushed further down the pecking order. As such, over 68% of traffic on a Chrome browser across Android and Windows operating systems are protected already. What’s more, 81 of the top 100 sites on the internet are now using HTTPS by default.
Now, more than ever, making the switch from HTTP to HTTPS is an absolute necessity for the growth and safety of your website. Google’s next update, scheduled in September 2018, will actually remove the green lock and label from the URL bar. This creates an assumption that all sites are running on HTTPS, until told otherwise by the new Not Secure label.
If you’ve realised you still need to make your site secure, it can be an intimidating task, especially if you aren’t well-versed in the world of HTTP. With many different steps, including the purchase of an SSL certification, simply get in touch with us and we can take you through the steps. Taking the pressure off you, we can switch your site to HTTPS for you.