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When it comes to creating content, our ultimate goal is to create a piece that our reader’s not only engage with, but also share it with their friends, peers or colleagues; but this can be tricky. There’s SO much content out there, more than ever before. So creating something that is unique is key to getting noticed, and getting shared!
Well, this is simple. From a content marketing perspective, shareable content will ultimately engage an audience and enhance brand trust. Creating a thought provoking piece that is shareable will encourage an audience to remember you for all the right reasons!
No! Depending on your type of business, creating content doesn’t have to be complicated; developing a content marketing plan that spans either three or six months (or even longer in some cases!) will help you schedule relevant and share-worthy content that your audience wants to read.
Using content calendars is a great way to see what you have coming up, helping you to create a strategy. Content marketing doesn’t have to just be a blog with some words and images thrown on it, it could be video marketing, infographics, quizzes, anything you can think of! There’s no pigeon holing when it comes to shareworthy content.
Whether you are creating content for an on-site blog or for outreach purposes, the key things to remember when you produce this content are the same. And one of the most important things we want you to remember is to not create content for contents sake, if you’re half-way through writing something,and realise that it’s a bit naff and pointless. Then stop. Re-evaluate the topic, and maybe look to link it in with something else to create a longer, in depth article that will add much more value to an overall strategy.
Often, it is the smallest thing that could lead to the biggest impact on your marketing campaign. If you need a structured content marketing campaign that will help you create shareworthy content, contact Digital Next today.