Don’t just create content – learn from it.
Content marketing is as much about learning from your content as it is about creating it. After all, only by tracking engagement can you continually learn from your audience and provide the content that matters to them.
And, by using Google Analytics and Webmaster Tools as an SEO consultant, you can now track what they want, when they want it and how they get it. This allows you to learn from your audience and create better content.
What are these tools, and how do they work?
Webmaster Tools is where the whole process begins. Within the console, Webmaster Tools also contains learning resources for your SEO strategy.
Google Analytics is the functional arm of the process. By allowing you to track a range of metrics, including traffic, demographics, search terms and time on page (alongside much more), Google Analytics allows you to collect hard data to formulate your future content strategy.
How can Digital Next help?
At Digital Next, we know that your time should be spent doing what you do best – running your business. That’s why we take on the time-consuming job of monitoring your content for you and act as your personal SEO consultant.
We can then track traffic, engagement and hit points to ensure your content strategy is always growing, and always performing well.
Multi-Channel Digital Marketing, Redefined...
Want to know how we could help your business? Contact us today on 0845 539 0642 or email firstname.lastname@example.org
Digital Next helped take our website from a platform with little to no traction to one that works for us and generates business. The DN team have been a key figure in our ventures into SEO, PPC, content, social and more, and will be for many years to come.